Bollywood gets savvier with trailer debuts

December 07, 2018 14:42 IST

Trailers are key to the way an audience perceives a movie and hence a big part of the lifecycle of a movie.

IMAGE: The promo for Zero, Shah Rukh Khan's new film.

FOR YOUTUBE PROMO : CLICK HERE

Run down the recent string of hits by Bollywood, Badhaai Ho, Andhadhun, Raazi and many such, and the common factor is that the first look of these movies was released on YouTube.

In 2018, all the trailer releases so far, barring just a couple, have been on YouTube, with producers stepping away from television and movie exhibition theatres as the first point of engagement with audiences.

And as more, small budget films have taken to digital trailer releases with greater gusto, it has helped expand Bollywood's Rs 1 billion club.